Industry information_News_Guotong Machinery Development Co Ltd

Knowledge sticker Listen to the tire noise to determine whether the wheel hub screws are loose

2022-02-18

Car owners can increase their posture and gain knowledge again. Netizens put forward a good big trick: to judge whether the wheel hub screws are loose by listening to the sound of the tires. When the wheel hub screw is loose, tap the brake lightly when going downhill, the wheel will make a slight knocking sound. If the rear wheel screw is loose, the sound of the wheel will be amplified through the trunk, which may be mistaken for being placed in the trunk. things are issued. When the hub screw is loose, the wheel will sway in the middle of walking, and you will hear a relatively obvious clicking sound at low speed. At this time, you should immediately stop and check the hub screw. In order to ensure your own safety, please friends must develop the habit of checking before driving in the car: 1. Develop a good habit of checking the tires and hub screws before getting on the car to prevent the accident that the screws lose the flywheel. At the same time, the body condition and tire deformation should also be checked. 2. Develop the habit of observing and listening to the running sound of the car. Once you find any abnormal noise in the running of the car, you must check it carefully. 3. Develop the habit of regularly checking 4 oil and 2 water, spare tire pressure, and wheel hub screws, and deal with the problems found in time without delay. If the spare tire pressure is insufficient, when the tire is replaced, it is found that the spare tire is not available. 4. Special attention should be paid to special circumstances. If the front and rear wheels are exchanged at the repair shop, be sure to carefully check whether the tire screws are fastened, and tighten the screws from time to time to prevent the screws from running away. 5. Check tires, shock absorbers and other components after running on bad roads, pay special attention to whether the tires are damaged, and prevent serious tire accidents at high speeds with damaged tires.

The O2O model of auto parts retailing has a long way to go

2022-02-18

What is "Internet Plus"? Since Premier Li Keqiang put forward the "Internet Plus" action plan in the government work report, the term has become very popular. Riding the spring breeze of reform, in the field of auto parts, "Internet + parts" is also gaining momentum. Auto parts companies are actively working to integrate Internet e-commerce channels with traditional channels. Recently, Michelin Chijia held a media communication meeting on O2O solutions in Shanghai, introducing and launching an integrated solution on how to better integrate online and offline services. In 2014, Bosch launched a professional maintenance franchise business in China - Bosch Auto Alliance, with a complete online and offline solution of "parts + diagnosis + service" to grab the top in the field of auto repair chain. In addition, domestic parts companies are also carrying out similar businesses. In the past two years, Fengshen Tire and Chaoyang Tire have respectively launched the F2C e-commerce model (F2C refers to Fac-tory to Customer, that is, from factory to consumer). In fact, these modes are similar, and they are all led by accessory manufacturers to develop Internet e-commerce channels. At present, "electric shock awareness" is affecting various auto parts companies. These companies choose different models to expand Internet sales channels according to their own needs, customer groups, and product attributes. Through sorting out, the reporter concluded two modes: one is an e-commerce platform developed by auto parts companies, and some companies create their own brand e-commerce platforms, such as opening their own websites, mobile clients, etc.; Enterprises rely on third-party platforms to open official flagship stores. The other is that dealers use third-party e-commerce platforms to expand online sales channels, and choose different e-commerce platforms to cooperate according to different customer groups. Some use Tmall, JD.com and other comprehensive e-commerce platforms to directly face consumers; Relying on HC, Zhongchi Chefu and other professional auto parts networks or maintenance platforms for maintenance plants. Conflict with traditional channel suppliers is a common problem Although companies are actively "electric shock", the e-commerce road of parts companies is still in the early stage of development. Although different e-commerce models have different problems, there are also common problems. It is understood that whether it is enterprise-led or dealer-led, the loss of customer base is caused by the too transparent price of online products. "No matter which model it is, the main conflict is the conflict between Internet channels and existing channels," said Zhang Ming, deputy director of the Marketing Strategy Department of Fengshen Tire Co., Ltd. "Online products are too transparent and will be boycotted by offline." Wan Xinyu, vice president of Shenzhen SEG Navigation Technology Co., Ltd., said that SEG Navigation cooperated with Taobao in 2011. Due to the strong offline channels, online development The business of the company was resisted offline, and finally SEG Navigation withdrew from the Taobao platform. However, most companies said that at this stage, because online sales cannot compete with offline traditional channels, the impact is not great, but the online model must be a trend in the future. Therefore, various auto parts companies are actively exploring how to better seamlessly connect online and offline services to ensure their own profits. How to solve the conflict between online and offline customer groups? At present, the industry is talking about doing differentiated product sales. The biggest difference between online sales and offline sales is reflected in product prices. So, is the so-called "differentiated sales" different from price? Zhang Ming believes that price is an important aspect, but differentiated sales should start from the source, and develop a new online brand to distinguish it from offline. It is necessary to plan in terms of price, packaging, and overall positioning, but also ensure that both online and offline products can meet consumers' needs for product quality and after-sales service. The integration of online and offline is the key to the leading mode of accessories enterprises The reporter learned through interviews that the problems encountered by the enterprise-led model include insufficient offline network coverage, too single products, and failure to effectively integrate online and offline. At Michelin's media communication meeting, Liao Chuhang, general manager of Michelin Chijia business, introduced that Chijiamu line and offline stores have expanded to 1,100 stores, covering 31 provinces, of which the online and offline integration plan has covered 580 stores. Layout. So when Michelin completes the layout of these 1,100 stores, will it be able to meet the needs of consumers across the country? Industry insiders have given such a view that if the needs

Auto parts vigorously promote "e-commerce"

2022-02-18

Previously, a number of auto parts manufacturers, including Delphi, Mahle, and Golden Kirin, used the Internet as a platform to launch an online direct sales platform for auto parts. For auto parts "testing the water" e-commerce, the industry has given high praise. On the basis of the market where most consumers cannot directly make a choice, it is a good way to solve this problem through online platform direct sales. However, the author thinks that there are still some problems to be solved. First of all, how to sell? For a long time, the sales channels of auto parts in China are mainly divided into two types, one is based on 4S stores, and the other is independent parts sales. No matter what form it is, it is impossible to get rid of the control of the auto parts market by the vehicle manufacturers. In terms of brands, Japanese manufacturers have more investment in parts companies, and the two sides have a close relationship; Korean manufacturers and parts companies have a monopoly relationship. In the Chinese market, these manufacturers restrict parts suppliers from selling parts to the auto aftermarket alone, and also restrict 4S stores from purchasing parts from outside. The auto parts sold online can only start from European and American models, and the sales range is very limited. Secondly, who do you sell to? Auto parts are different from daily necessities and electronic products, and there are installation problems. As a result, the products sold on the Internet are mainly concentrated on simple commodities such as wipers and film, such as car navigation, reversing radar, spark plugs, oil filters and other commonly used maintenance accessories. Even if they are available, few consumers buy them. . On the one hand, they will not install it, on the other hand, they are worried that private installation will affect the warranty of the car. It is reported that the online direct selling platform intends to start with group purchases, and the target groups are aimed at auto repair institutions, auto parts retailers and corporate customers. After gradually establishing a powerful database system and joining forces with fast repair shops, more consumers can be assured Buy online. Even the promoters of online direct selling platforms admit that it will take 4 to 5 years to fully realize the B2C model. If auto parts suppliers can directly sell through the Internet, expand their sales, accumulate brand awareness, and improve their own strength, it will help to get rid of the control of auto manufacturers, and make auto manufacturers from a dominant position to an equal position between the two parties. In addition, if the price of accessories can be clearly marked on the Internet, it can also play a certain deterrent effect on the "mixed fish and eyes" in the automotive aftermarket, and change the phenomenon of "4S stores are too expensive and auto parts cities are too fake" for auto parts. The editor of Auto Parts and Auto Repair Network summarizes: In any case, the "e-commerce" of auto parts is a good thing for consumers. Recently, auto parts and auto distributors have also become a hot spot of public attention, and also a hot topic of common concern for many investors. When the above-mentioned "huge space" encounters e-commerce, which is recognized as the "future trend" of the industry, the imagination can be magnified many times. Xie Jun, Partner of Auto Parts and Auto Repair Network: At present, the B2B model of the domestic auto parts industry is in vogue. With the rapid development of China's Internet and mobile Internet, it is a recognized trend in the auto parts industry that e-commerce will eventually be realized. So what is the essence of e-commerce in the auto parts industry? Which model of e-commerce in the auto parts industry should you choose? Network partner Mr. Xie Jun has a unique point of view. In addition to those existing auto distributor models, the positioning of the auto parts and auto repair network is unique. It is different from other auto parts network and auto parts mall in B2B, B2C and O2O mode. Xie Jun believes that the essence of auto parts e-commerce is the commercialization of auto parts, and the B2B model should be selected. In the B2B model, the transaction through the e-commerce platform is between auto parts manufacturers and dealers, or between dealers and repair shops. Please note that no matter which combination it is, the buyer in it is more knowledgeable about auto parts than the average car owner. Because of their understanding of auto parts, many problems caused by insufficient professional knowledge will be avoided in the communication process; according to their understanding of auto parts, problems without professional data will also be weakened. At present, the scale of enterprises in my country's auto parts industry is dominated by small and medium-sized enterprises. They are interested in e-commerce because of its convenience and low cost of mar

The first domestic auto distributor platform was launched

2022-02-18

When your car needs quick repairs, electrical modifications, maintenance, beauty waxing, or even a license renewal, all this can be done with the touch of a finger through the mobile APP, and now it has become a reality. On May 22, the launching ceremony of the refined e-commerce platform "Xiangwang Auto Parts", the first domestic auto distributor platform, and the signing ceremony of Yixiang Internet merchants were held in the Electronic Information Industrial Park of Gui'an New District. More than 200 people including Qin Rupei, Executive Vice Governor of Guizhou Province, Ma Changqing, Director of Gui'an New Area Management Committee, Chen Xiangan, Chairman of Yixiang Network Company, Zhang Bojie, Executive Director, representatives of a number of settled enterprises, and representatives of the financial industry attended the event. Under the background of the national strategy of "Internet +", the core of "Internet +" is the organic combination of the Internet and traditional enterprises. "Xiangwang Auto Parts", developed and operated by Yixiang Network Technology (Gui'an New District) Co., Ltd., is a mobile intelligent terminal platform that integrates online and offline auto parts industry, covering B2B mode, B2C mode and O2O mode of e-commerce. , leaving enough space for the expansion of a large number of members to stay in the platform, which will surely push the industry into a new era of auto parts in the future. The operator of "Xiangwang Auto Parts", Chen Xiangan, chairman of Yixiang Network Technology (Gui'an New District) Co., Ltd., introduced that the research and development of the "Xiangwang Auto Parts" e-commerce platform began in 2010, and since October 2013, it has been in Guangzhou and Kunming successively. It has been put into trial operation in other places. In nine months, the sales of only one store in Guangzhou can reach more than 30 million yuan, which shows great potential. As far as Guizhou is concerned, there are more than 2,000 large auto parts agents and more than 13,000 repair shops in the province. The market potential cannot be underestimated. In the process of continuous improvement, the e-commerce platform "Xiangwang Auto Parts" has shown its unique core technology advantages and market operation model advantages. Zhang Bojie told reporters that the operating philosophy of the 'Xiangwang Auto Parts' platform with independent intellectual property rights is to reduce costs, increase value, and grow rapidly for upstream and downstream enterprises, regulate industry drawbacks, provide the government with a large amount of real data in the industry, and provide production enterprises with a lot of real data. Provide production guidance data and ultimately benefit the public. The core of "Xiangwang Auto Parts" is the organic combination of the Internet and traditional auto parts companies, including auto parts manufacturers, auto repair service providers, channel providers and third-party financial systems, etc., using the data collected by the platform, through the auto parts industry online and offline integration Develop diversified businesses. The advantage of the platform is that it has the technical ability to quickly deal with the aftermarket terminal, and also has the ability to provide good service for dealers, and at the same time, it has the ability to quickly respond and analyze the needs of the terminal market." "Xiangwang Auto Parts" has entered the real operation. After the stage, the existing preferential policies in Gui'an New District will be fully distributed to small and micro enterprises in the platform ecosystem. At the same time, enterprises with good operating conditions on the platform can obtain loans at the risk of the company. According to the three-step plan of Yixiang Network, the infrastructure construction of the first step has been completed, and "Xiangwang Auto Parts" is being built into a second-level incubation business platform. Scientific research institutions have established school-enterprise alliances, established talent pools, and expanded platforms for student internships, entrepreneurship, and employment. Strive to build 3 refined vertical e-commerce platforms in 3 to 5 years, form a multi-industry professional warehousing base logistics system, and replicate the successful model to the whole country. The third step is to establish an industrial park. By grasping the sales data in the early stage, and with the support of the local government, integrate mainstream manufacturers of the industry into the industrial park, and form an integrated service of production, supply and sales of auto parts in Gui'an New Area to promote local economic development. Looking forward to the future, the company's strategic plan is to be based in Guizhou, radiate to the southwest region, and seize the vast majority of e-commerce in the auto parts industry. On this basis, it will expand its business to southern and central China, and finally to t

The road to e-commerce in the auto parts industry has a long way to go

2022-02-18

With the rapid development of my country's economy and the improvement of people's consumption level, the automobile industry has maintained rapid development as an important pillar of China's economy. , As of 2014, the number of motor vehicles in my country has exceeded 264 million, and the number of cars has reached 154 million. With such a huge number of cars, the development prospects of the automotive aftermarket are huge. Relevant data shows that in 2014, the scale of China's auto aftermarket has reached 600 billion, and it is expected to maintain an annual growth rate of 30% in the future. By 2018, the output value of the aftermarket will exceed one trillion. However, with the rapid development of the auto industry and the increase in the number of related spare parts merchants, the competition in the auto aftermarket industry has become increasingly fierce. Therefore, auto parts companies must seek a new development path as soon as possible. Among them, developing online markets and choosing an e-commerce development model are The current development model of the enterprise. B2B2C, as an e-commerce type of online shopping business model, closely connects the various industrial chains of suppliers, manufacturers, distributors and consumers. The resources are fully integrated to increase the service capabilities of network operators and at the same time provide customers with opportunities to add value. In addition, it can also push merchants and consumers to the same level, so that the different needs of the two can be completely integrated on one platform. However, e-commerce does not mean that there is no need for physical stores, and ensuring that products have a certain amount of inventory can increase consumers' confidence in product quality and ensure product after-sales service. In particular, most car owners in my country do not have the ability to DIY, and traditional repair shops and 4S shops are unwilling to provide installation services due to their low installation profits. If they simply adopt online operations, they cannot solve installation and after-sales problems. Greatly reduce the enthusiasm of consumers to buy online. As far as the current development trend is concerned, the choice of e-commerce by auto parts companies will have a profound impact on the mainstream spare parts circulation process. Usually, the circulation process of spare parts is roughly as follows: brand owners - primary dealers - secondary dealers - Auto repair factory - car owner, with the advancement of e-commerce, this circulation process will become shorter and shorter, secondary dealers will gradually disappear, the number of primary dealers will also decrease, and the Internet will become more and more popular. The break of the monopoly operation in the auto parts market has reduced the profits of brand owners, and the bargaining power of the first-level dealers has increased accordingly. The evolution of this circulation process means that whoever gets closer to the terminal and masters the terminal will be able to win the competition. From a certain point of view, auto repair shops and car owners are both product terminals, so using the Internet to directly connect auto repair shops and car owners can maximize profits. This requires auto parts companies to implement the "entity + network, online + offline" business model. For example, the B2B2C+O2O business model of Coolparts has created a new e-commerce pattern in the automotive aftermarket. Coolparts, an e-commerce platform integrating auto parts, auto supplies and auto services, also relies on offline South China International Auto Parts City and online services. The two professional platforms of Kudisi.com, which connect manufacturers and repair shops online, and connect service providers and car owners offline, truly realize "entity + network, online + offline". The rise and fall of any industry is inseparable from the effects of upstream and downstream industries. Usually, when the industrial chain is not mature enough, and the boundaries between each link and each chain are not clear enough, the chain integration led by one company is the most efficient. That is to say, when the industry's leading enterprises are still immature, the best operation strategy is to cover the entire industry chain by themselves. At present, most of the accessories required by auto manufacturers have their fixed suppliers. The largest buyer of auto accessories is auto parts dealers, accounting for more than 80%, and it is also the main channel for auto parts sales. And my country's auto parts dealers are mostly concentrated in the auto parts city. According to statistics, 60% of the parts used in auto maintenance come from the auto parts city. There are hundreds of auto parts cities in my country, and the competition is becoming more and more fierce. In such a "mess battle" situation, it is undoubtedly a difficult journey to overwhelm the pack and stand out from

内页广告图

Knowledge sticker Listen to the tire noise to determine whether the wheel hub screws are loose

The O2O model of auto parts retailing has a long way to go

Auto parts vigorously promote "e-commerce"

The first domestic auto distributor platform was launched

The road to e-commerce in the auto parts industry has a long way to go