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The competition among auto parts manufacturers is the ability to innovate

2022-02-18

What do auto parts dealers dedicate to consumers? The answer is auto parts products. Where do the auto parts products sold by auto parts dealers come from? The answer is auto parts manufacturers. The above answer is undoubtedly the standard answer. The above Q&A tells people that the competition among auto parts dealers is essentially the competition of auto parts products, behind which is the competition among auto parts manufacturers. What is the competition among auto parts manufacturers? Hear from the typical auto parts dealer and manufacturer. In recent years, a variety of car lumbar cushions have appeared on the market. There are more and more types and quantities of car lumbar cushions, the phenomenon of product similarity and homogeneity is becoming more and more serious, and the price war is getting more and more fierce, which directly leads to more and more automobile lumbar cushion manufacturers and dealers in trouble. Zhejiang Tianhong Auto Supplies Co., Ltd. is based on the new concept of creating benefits for the society, creating value for customers, creating prosperity for enterprises, and creating future for employees, and strives to become a modern enterprise with international competitiveness. Seat cushion, patented in more than 10 countries and regions such as China, the United States, the European Union, Japan and Australia. Tianhong's multi-functional super air lumbar support cushion has been widely praised in the market and quickly sold. Sichuan Lanli Trading Co., Ltd. is a professional agent of Tianhong multi-functional super air lumbar support cushion, and the income is gratifying. In an interview with reporters, Yang Li, its person in charge, said with deep experience: "There are many products and the competition is fierce. If the price does not go up, the dealers will not be able to make money. Therefore, the manufacturer must provide new products with high technology content that others do not have. Things cannot be imitated. Only in this way can dealers not worry.” Wenzhou Guansheng Auto Parts Group Co., Ltd. specializes in the manufacture of spherical cage constant velocity universal joints, drive shaft assemblies, wheel bearing units, rubber parts, shock absorbers and other auto parts. It has strong technical force and advanced production equipment. With complete testing methods and excellent product quality, it has obtained more than 100 patents, has 6 national key new products, and has established a marketing network in more than 120 countries and regions. The output of the ball cage type constant velocity joint for after-sales maintenance of Guansheng has ranked first in the country for 8 consecutive years. Talking about the successful experience of the company, Ye Lili, the customer management assistant of Guansheng Asia and Africa, said proudly: "We pursue new and different things, keep ahead of others, and develop ahead of time to ensure that Guansheng auto parts sell well." Ruili Group Ruian Auto Parts Co., Ltd. manufactures SORL brand automobile air brake systems, air brake components and other products. It has established supporting relationships with more than 30 automobile manufacturers such as China FAW Group, Dongfeng Group, and SAIC Group. , America and other car series to provide maintenance services. Yu Dan, the European salesman of Ruili Group Ruian Company, said in an interview with reporters: "The production cost of labor-intensive products is high, and the market is becoming more and more transparent. In a price war, the profit is very thin, and it is difficult to do it. The European market is very concerned about quality services. The requirements are high, and the development is more difficult. The sales of our products in Europe account for 20% of the total export volume. Chinese enterprises should pay attention to transformation and upgrading, and produce products with high market demand and high gold content.” These voices from typical auto parts dealers and manufacturers express a common meaning: the competition among auto parts manufacturers is innovation ability, and behind the rise and fall of auto parts dealers is the strength of product competitiveness.

Auto parts O2O is not about e-commerce, but big data

2022-02-18

Standing on the tuyere of the "Internet", not only the whole vehicle market has introduced Internet thinking, but the automotive aftermarket has also opened the Internet model. The mobile Internet has made China's automotive aftermarket more active. Services such as financial insurance, repair and maintenance, and used cars are favored by investors. Since last year, dozens of aftermarket service companies have received angel investment or Series A financing. Gao Qunhui, who resigned from the position of general manager of Gome South China Region, began to explore a few years ago to replicate the direct-sale chain model of the home appliance industry to the automotive aftermarket. Financing has been obtained. In March 2014, Zhu Jia, the "Godfather of Investment", provided 10 million yuan in financing for the cluster car treasure, and then added another 12 million yuan after half a year. In a recent interview with a reporter from China Business News, Gao Qunqun said that at present, Qunqun Chebao has 10 stores, and its business scope covers car beauty, maintenance, repair, modification, car insurance, business agency, roadside assistance and other related services. This year, it plans to add 30 offline stores, and will launch an online platform in April, hoping to truly realize a closed-loop O2O that integrates online and offline. "Because of the strict cost control offline, the total investment of 10 stores is only 10 million yuan, which is less than the investment of a 4S store. Guangzhou is the largest auto parts distribution center. At present, we have directly purchased from Shell, Bosch, Michelin and other companies, and the procurement cost is lower than that of 4S. The cost of spare parts in the store has been greatly reduced, and our labor cost is also much lower than that of 4S stores. With the help of online and offline integration and the chain scale effect, we only earn 5% compared to the doubled profit margin of the same company to the lowest in the industry." Gao Cluster said. However, the automotive aftermarket is far more complex than industries such as home appliances. Last year, Cooper, Europe's largest auto parts service provider, sold its only wholly-owned subsidiary in China to a Chinese company, thereby exiting the Chinese market after only three years of operation. Zhang Houqi, chairman and president of Zhongchi E-commerce Co., Ltd., also talked about the bottomless water in the automotive aftermarket. Wal-Mart's catalog may contain 100,000 items, but the number of e-commerce companies that make accessories is tens of millions, which is a massive amount of data. Every link in this needs data. The auto repair shop must accurately find the accessories, involving the model, brand, year, year, displacement, etc., to find the structure of the car, in order to find each part and solve the problem of the auto repair shop. question. Auto parts are not playing e-commerce, playing with big data, playing with supply chain. Gao Cluster said that the integration of the automotive aftermarket is much more complicated than expected. However, the use of Internet technology will undoubtedly accelerate the standardization and transparency of the automotive aftermarket. Auto parts procurement can be assisted by building an EIP system. Consumers can use OBD (On-Board Diagnostics, Chinese translation as "on-board automatic diagnostic system") to diagnose and follow up on car faults, while the purchase price of parts, maintenance hours, etc. The online platform will be gradually made public, and the competition in the automotive aftermarket will be more intense in the future, but it will also continue to be brighter.

Auto parts uniform code? Imagination Space VS Backbone Reality

2022-02-18

In the past two days, the National Motor Vehicle Maintenance and Repair Work Conference is being held. I wish the conference will bear fruitful results in the golden autumn season! Bring hope to those colleagues in the automotive aftermarket industry who have struggled for many years, and bring hope to Internet entrepreneurs who have just broken into the aftermarket. hope…… Before this conference, several blockbuster news about the automotive aftermarket excited the industry. I have written several articles to discuss this topic when the Ministry of Communications issued an article to urge the transformation and upgrading of the maintenance industry. Details can be found at Search in Sogou - Interpretation of "Transformation and Upgrading of Auto Repair Industry" for entrepreneurial opportunities. I recently went live on Busch Orange.com and the event at the salon on September 25. I didn’t have time to interpret these news. When communicating with my peers, I mentioned it by the way. I feel that everyone thinks that the technical data is mandatory to be disclosed, the unified coding of accessories, and the previous anti-monopoly of accessories. It means that the spring of the aftermarket is coming, especially some friends who do car information services are more interested in the unified coding of accessories... I know that these are all new policies and big changes, but it does not mean the spring of the aftermarket, not yet. The conclusion is that although capital has entered this industry, it is still struggling. I am busy with all kinds of work, and I have no time to explain these things clearly. Compared with the anti-monopoly of technical data and accessories, I think the problem of unified coding of accessories is more important. Professional, so I try to make this professional topic as simple as possible. First throw out three "common sense": First, parts and accessories are not two completely equivalent concepts. Relatively speaking, parts are the parts of the production link, and accessories are the parts of the service link. What is needed in the circulation process is the commodity code. The technical term is called the supervision code. It is the code necessary for the government to supervise the circulation of commodities. In recent years, China has used a lot of food and medicine. , if China can do it, it will create a precedent for the application of the global GS1 standard, which makes me, an aftermarket practitioner, excited! Second, the production process requires product codes, which are necessary for the company to complete production and internal and external quality control. The current three guarantees and recalls require this code to achieve accurate traceability to each vehicle. The main joint ventures When brand manufacturers began to recall things in 2004, they began to build an accessory coding system that was accurate to each part... At that time, it was impossible for independent brands to recall, because there was no way to know which parts were installed on which cars. If it really wants to be recalled, it will be troublesome. In recent years, this system of independent brands has also been established, so there is a recall of independent brands. . . From a global perspective, each car company has its own product coding system, and each manufacturer is different, but it is basically a 10-13-digit code. Honda's parts coding section is in the front, and the model coding section is in the back. On the contrary, for Volkswagen, etc., our own brand depends on who to learn... Third, we do not lack a standard for unified coding of parts. Regarding coding standards for auto parts products, my country already had national coding rules for auto parts in 1990. By 2004, parts coding had a new version. QC/T265-2004 standard, and later the Automatic Identification Technology Association also launched the "Auto Parts GS1 System Coding Standard Application Guide". And for the product coding principles that can be used for auto parts, the country also has the GBT16986 national standard equivalent to ISO28219. In theory, parts and components should have a unified coding standard. But today, the world and China are all 10,000 "yards" in both production and circulation, but it does not seem to affect the development of the industry. The codes of European, American and Japanese accessories are not unified, and their counterfeit accessories have not been seen rampant! The so-called first-class companies sell standards, second-class companies sell brands, and third-class companies sell products... We are basically in the stage of selling products and want to be a brand, so we have to apply other people's standards. However, the world's largest auto market must have the right to speak in the formulation of standards sooner or later, otherwise it will be passive everywhere. From the perspective of the international standard for realizing the unified coding of accessories, the GS1 standard jo

world sleep day

2022-02-18

Today is World Sleep Day! Sleep is an active process of the human body, which can restore the spirit and relieve fatigue. Adequate sleep, balanced diet and proper exercise are three health standards recognized by the international community. To raise public awareness of the importance of sleep, in 2001, the Global Sleep and Wellness Program sponsored by the International Foundation for Mental Health and Neuroscience launched a global campaign focused on raising awareness about the importance of sleep and the importance of sleep. sleep quality concerns. In 2003, the "World Sleep Day" was officially introduced into China by the China Sleep Research Association. Source: Internet (The copyright belongs to the original author, if there is any infringement, please contact us to delete it.) Fujian Guotong Machinery Development Co., Ltd.

Ching Ming Festival

2022-02-18

清明节又叫踏青节，在仲春与暮春之交，也就是冬至后的第108天。是中国传统节日，也是最重要的祭祀节日之一，是祭祖和扫墓的日子。中华民族传统的清明节大约始于周代，距今已有二千五百多年的历史。

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The competition among auto parts manufacturers is the ability to innovate

Auto parts O2O is not about e-commerce, but big data

Auto parts uniform code? Imagination Space VS Backbone Reality

world sleep day

Ching Ming Festival