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Time of issue:2022-03-22 17:19:21

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world sleep day

2022-02-18 16:14

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Today is World Sleep Day!

Sleep is an active process of the human body, which can restore the spirit and relieve fatigue. Adequate sleep, balanced diet and proper exercise are three health standards recognized by the international community. To raise public awareness of the importance of sleep, in 2001, the Global Sleep and Wellness Program sponsored by the International Foundation for Mental Health and Neuroscience launched a global campaign focused on raising awareness about the importance of sleep and the importance of sleep. sleep quality concerns. In 2003, the "World Sleep Day" was officially introduced into China by the China Sleep Research Association.

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Knowledge sticker Listen to the tire noise to determine whether the wheel hub screws are loose

2022-02-18

Car owners can increase their posture and gain knowledge again. Netizens put forward a good big trick: to judge whether the wheel hub screws are loose by listening to the sound of the tires. When the wheel hub screw is loose, tap the brake lightly when going downhill, the wheel will make a slight knocking sound. If the rear wheel screw is loose, the sound of the wheel will be amplified through the trunk, which may be mistaken for being placed in the trunk. things are issued. When the hub screw is loose, the wheel will sway in the middle of walking, and you will hear a relatively obvious clicking sound at low speed. At this time, you should immediately stop and check the hub screw. In order to ensure your own safety, please friends must develop the habit of checking before driving in the car: 1. Develop a good habit of checking the tires and hub screws before getting on the car to prevent the accident that the screws lose the flywheel. At the same time, the body condition and tire deformation should also be checked. 2. Develop the habit of observing and listening to the running sound of the car. Once you find any abnormal noise in the running of the car, you must check it carefully. 3. Develop the habit of regularly checking 4 oil and 2 water, spare tire pressure, and wheel hub screws, and deal with the problems found in time without delay. If the spare tire pressure is insufficient, when the tire is replaced, it is found that the spare tire is not available. 4. Special attention should be paid to special circumstances. If the front and rear wheels are exchanged at the repair shop, be sure to carefully check whether the tire screws are fastened, and tighten the screws from time to time to prevent the screws from running away. 5. Check tires, shock absorbers and other components after running on bad roads, pay special attention to whether the tires are damaged, and prevent serious tire accidents at high speeds with damaged tires.

The O2O model of auto parts retailing has a long way to go

2022-02-18

What is "Internet Plus"? Since Premier Li Keqiang put forward the "Internet Plus" action plan in the government work report, the term has become very popular. Riding the spring breeze of reform, in the field of auto parts, "Internet + parts" is also gaining momentum. Auto parts companies are actively working to integrate Internet e-commerce channels with traditional channels. Recently, Michelin Chijia held a media communication meeting on O2O solutions in Shanghai, introducing and launching an integrated solution on how to better integrate online and offline services. In 2014, Bosch launched a professional maintenance franchise business in China - Bosch Auto Alliance, with a complete online and offline solution of "parts + diagnosis + service" to grab the top in the field of auto repair chain. In addition, domestic parts companies are also carrying out similar businesses. In the past two years, Fengshen Tire and Chaoyang Tire have respectively launched the F2C e-commerce model (F2C refers to Fac-tory to Customer, that is, from factory to consumer). In fact, these modes are similar, and they are all led by accessory manufacturers to develop Internet e-commerce channels. At present, "electric shock awareness" is affecting various auto parts companies. These companies choose different models to expand Internet sales channels according to their own needs, customer groups, and product attributes. Through sorting out, the reporter concluded two modes: one is an e-commerce platform developed by auto parts companies, and some companies create their own brand e-commerce platforms, such as opening their own websites, mobile clients, etc.; Enterprises rely on third-party platforms to open official flagship stores. The other is that dealers use third-party e-commerce platforms to expand online sales channels, and choose different e-commerce platforms to cooperate according to different customer groups. Some use Tmall, JD.com and other comprehensive e-commerce platforms to directly face consumers; Relying on HC, Zhongchi Chefu and other professional auto parts networks or maintenance platforms for maintenance plants. Conflict with traditional channel suppliers is a common problem Although companies are actively "electric shock", the e-commerce road of parts companies is still in the early stage of development. Although different e-commerce models have different problems, there are also common problems. It is understood that whether it is enterprise-led or dealer-led, the loss of customer base is caused by the too transparent price of online products. "No matter which model it is, the main conflict is the conflict between Internet channels and existing channels," said Zhang Ming, deputy director of the Marketing Strategy Department of Fengshen Tire Co., Ltd. "Online products are too transparent and will be boycotted by offline." Wan Xinyu, vice president of Shenzhen SEG Navigation Technology Co., Ltd., said that SEG Navigation cooperated with Taobao in 2011. Due to the strong offline channels, online development The business of the company was resisted offline, and finally SEG Navigation withdrew from the Taobao platform. However, most companies said that at this stage, because online sales cannot compete with offline traditional channels, the impact is not great, but the online model must be a trend in the future. Therefore, various auto parts companies are actively exploring how to better seamlessly connect online and offline services to ensure their own profits. How to solve the conflict between online and offline customer groups? At present, the industry is talking about doing differentiated product sales. The biggest difference between online sales and offline sales is reflected in product prices. So, is the so-called "differentiated sales" different from price? Zhang Ming believes that price is an important aspect, but differentiated sales should start from the source, and develop a new online brand to distinguish it from offline. It is necessary to plan in terms of price, packaging, and overall positioning, but also ensure that both online and offline products can meet consumers' needs for product quality and after-sales service. The integration of online and offline is the key to the leading mode of accessories enterprises The reporter learned through interviews that the problems encountered by the enterprise-led model include insufficient offline network coverage, too single products, and failure to effectively integrate online and offline. At Michelin's media communication meeting, Liao Chuhang, general manager of Michelin Chijia business, introduced that Chijiamu line and offline stores have expanded to 1,100 stores, covering 31 provinces, of which the online and offline integration plan has covered 580 stores. Layout. So when Michelin completes the layout of these 1,100 stores, will it be able to meet the needs of consumers across the country? Industry insiders have given such a view that if the needs

Auto parts vigorously promote "e-commerce"

2022-02-18

Previously, a number of auto parts manufacturers, including Delphi, Mahle, and Golden Kirin, used the Internet as a platform to launch an online direct sales platform for auto parts. For auto parts "testing the water" e-commerce, the industry has given high praise. On the basis of the market where most consumers cannot directly make a choice, it is a good way to solve this problem through online platform direct sales. However, the author thinks that there are still some problems to be solved. First of all, how to sell? For a long time, the sales channels of auto parts in China are mainly divided into two types, one is based on 4S stores, and the other is independent parts sales. No matter what form it is, it is impossible to get rid of the control of the auto parts market by the vehicle manufacturers. In terms of brands, Japanese manufacturers have more investment in parts companies, and the two sides have a close relationship; Korean manufacturers and parts companies have a monopoly relationship. In the Chinese market, these manufacturers restrict parts suppliers from selling parts to the auto aftermarket alone, and also restrict 4S stores from purchasing parts from outside. The auto parts sold online can only start from European and American models, and the sales range is very limited. Secondly, who do you sell to? Auto parts are different from daily necessities and electronic products, and there are installation problems. As a result, the products sold on the Internet are mainly concentrated on simple commodities such as wipers and film, such as car navigation, reversing radar, spark plugs, oil filters and other commonly used maintenance accessories. Even if they are available, few consumers buy them. . On the one hand, they will not install it, on the other hand, they are worried that private installation will affect the warranty of the car. It is reported that the online direct selling platform intends to start with group purchases, and the target groups are aimed at auto repair institutions, auto parts retailers and corporate customers. After gradually establishing a powerful database system and joining forces with fast repair shops, more consumers can be assured Buy online. Even the promoters of online direct selling platforms admit that it will take 4 to 5 years to fully realize the B2C model. If auto parts suppliers can directly sell through the Internet, expand their sales, accumulate brand awareness, and improve their own strength, it will help to get rid of the control of auto manufacturers, and make auto manufacturers from a dominant position to an equal position between the two parties. In addition, if the price of accessories can be clearly marked on the Internet, it can also play a certain deterrent effect on the "mixed fish and eyes" in the automotive aftermarket, and change the phenomenon of "4S stores are too expensive and auto parts cities are too fake" for auto parts. The editor of Auto Parts and Auto Repair Network summarizes: In any case, the "e-commerce" of auto parts is a good thing for consumers. Recently, auto parts and auto distributors have also become a hot spot of public attention, and also a hot topic of common concern for many investors. When the above-mentioned "huge space" encounters e-commerce, which is recognized as the "future trend" of the industry, the imagination can be magnified many times. Xie Jun, Partner of Auto Parts and Auto Repair Network: At present, the B2B model of the domestic auto parts industry is in vogue. With the rapid development of China's Internet and mobile Internet, it is a recognized trend in the auto parts industry that e-commerce will eventually be realized. So what is the essence of e-commerce in the auto parts industry? Which model of e-commerce in the auto parts industry should you choose? Network partner Mr. Xie Jun has a unique point of view. In addition to those existing auto distributor models, the positioning of the auto parts and auto repair network is unique. It is different from other auto parts network and auto parts mall in B2B, B2C and O2O mode. Xie Jun believes that the essence of auto parts e-commerce is the commercialization of auto parts, and the B2B model should be selected. In the B2B model, the transaction through the e-commerce platform is between auto parts manufacturers and dealers, or between dealers and repair shops. Please note that no matter which combination it is, the buyer in it is more knowledgeable about auto parts than the average car owner. Because of their understanding of auto parts, many problems caused by insufficient professional knowledge will be avoided in the communication process; according to their understanding of auto parts, problems without professional data will also be weakened. At present, the scale of enterprises in my country's auto parts industry is dominated by small and medium-sized enterprises. They are interested in e-commerce because of its convenience and low cost of mar