Auto parts uniform code? Imagination Space VS Backbone Reality

In the past two days, the National Motor Vehicle Maintenance and Repair Work Conference is being held. I wish the conference will bear fruitful results in the golden autumn season! Bring hope to those colleagues in the automotive aftermarket industry who have struggled for many years, and bring hope to Internet entrepreneurs who have just broken into the aftermarket. hope……

Before this conference, several blockbuster news about the automotive aftermarket excited the industry. I have written several articles to discuss this topic when the Ministry of Communications issued an article to urge the transformation and upgrading of the maintenance industry. Details can be found at Search in Sogou - Interpretation of "Transformation and Upgrading of Auto Repair Industry" for entrepreneurial opportunities.

I recently went live on Busch Orange.com and the event at the salon on September 25. I didn’t have time to interpret these news. When communicating with my peers, I mentioned it by the way. I feel that everyone thinks that the technical data is mandatory to be disclosed, the unified coding of accessories, and the previous anti-monopoly of accessories. It means that the spring of the aftermarket is coming, especially some friends who do car information services are more interested in the unified coding of accessories... I know that these are all new policies and big changes, but it does not mean the spring of the aftermarket, not yet. The conclusion is that although capital has entered this industry, it is still struggling. I am busy with all kinds of work, and I have no time to explain these things clearly. Compared with the anti-monopoly of technical data and accessories, I think the problem of unified coding of accessories is more important. Professional, so I try to make this professional topic as simple as possible.

First throw out three "common sense":

First, parts and accessories are not two completely equivalent concepts. Relatively speaking, parts are the parts of the production link, and accessories are the parts of the service link. What is needed in the circulation process is the commodity code. The technical term is called the supervision code. It is the code necessary for the government to supervise the circulation of commodities. In recent years, China has used a lot of food and medicine. , if China can do it, it will create a precedent for the application of the global GS1 standard, which makes me, an aftermarket practitioner, excited!

Second, the production process requires product codes, which are necessary for the company to complete production and internal and external quality control. The current three guarantees and recalls require this code to achieve accurate traceability to each vehicle. The main joint ventures When brand manufacturers began to recall things in 2004, they began to build an accessory coding system that was accurate to each part... At that time, it was impossible for independent brands to recall, because there was no way to know which parts were installed on which cars. If it really wants to be recalled, it will be troublesome. In recent years, this system of independent brands has also been established, so there is a recall of independent brands. . . From a global perspective, each car company has its own product coding system, and each manufacturer is different, but it is basically a 10-13-digit code. Honda's parts coding section is in the front, and the model coding section is in the back. On the contrary, for Volkswagen, etc., our own brand depends on who to learn...

Third, we do not lack a standard for unified coding of parts. Regarding coding standards for auto parts products, my country already had national coding rules for auto parts in 1990. By 2004, parts coding had a new version. QC/T265-2004 standard, and later the Automatic Identification Technology Association also launched the "Auto Parts GS1 System Coding Standard Application Guide". And for the product coding principles that can be used for auto parts, the country also has the GBT16986 national standard equivalent to ISO28219. In theory, parts and components should have a unified coding standard. But today, the world and China are all 10,000 "yards" in both production and circulation, but it does not seem to affect the development of the industry. The codes of European, American and Japanese accessories are not unified, and their counterfeit accessories have not been seen rampant!

The so-called first-class companies sell standards, second-class companies sell brands, and third-class companies sell products... We are basically in the stage of selling products and want to be a brand, so we have to apply other people's standards. However, the world's largest auto market must have the right to speak in the formulation of standards sooner or later, otherwise it will be passive everywhere.

From the perspective of the international standard for realizing the unified coding of accessories, the GS1 standard jointly controlled by the European Union and the United States is currently applied in hundreds of countries around the world. This is a standard family, similar to the ISO system. Born in the golden age of capitalism - 1974. This time, the maintenance industry association cooperated with the China Item Coding Center to basically code auto parts according to this international standard, but there is no precedent for this even in Europe and the United States. Because in the European and American markets, the automotive aftermarket is not a high-end industry, but it is already an oligopoly. Each company has its own coding and circulation system, and there is no unified demand. With the help of EDI electronic data interchange technology and MMOG logistics operation guide, OEMs can well solve the logistics, distribution and quality control problems of different parts coding systems. Through the secondary packaging of accessories, domestic auto manufacturers can assign new codes to accessories, and can also solve digital identification problems such as barcode identification of accessories circulation.

The reason for the unified code of accessories this time is that the problem of counterfeit and shoddy accessories in China is serious. The problem of counterfeit drugs was serious before. The national drug administration system basically solved this problem with the method of unified drug code. If you search on Sogou, I wrote "Smart Medical VS "Intelligent Post-Service", everyone will know that the anti-counterfeiting traceability system that can solve the problem of drugs can theoretically be used in auto parts. But I think the real solution to this problem is not the unified coding, but the fact that the drug administration department has the sword of Shangfang - if the unified coding is not adopted, no matter whether the real drug or the fake drug can enter the medical insurance procurement platform, even the OTC drug cannot enter the medical insurance procurement platform. Various pharmacies and e-commerce platforms cannot be circulated, which is the life and death gate of pharmaceutical factories.

Let's not talk about the coding of parts and components on the production line inside the OEM, even if only the auto parts entering the circulation link are required to be uniformly coded, there are three things that must be done:

(1) The government is unable to control the procurement of auto parts. This is an over-competitive market. With a market size of several hundred billion, there is almost no involvement of financial services. The circulation only relies on the payment period of "white bars" and "triangular debts". Can run freely. If imitating medicines, all insurance companies must be involved in the procurement of accident parts - this will lead to upheaval in the insurance industry... let's make the upheaval more violent :)

(2) The government must lead the establishment of a central database of accessories. All accessories produced must enter the code of each accessory into this database. If it is not entered, it will not be allowed to leave the factory. No matter who builds this database, how does the government force each accessory Does the factory enter the data honestly? This is not a narcotic drug, and it may involve drugs and crimes. Everyone knows that government supervision has a legal basis, but for a barrel of oil, what is the reason for forcing a company to submit?

(3) Establish a write-off system in the entire accessories circulation link. Once any accessory is sold, it must be written off systematically. The same accessory cannot be written off twice, so the accessories with forged barcodes cannot be circulated...similar to Kangzhong Parts distribution companies that operate in accordance with the law of invoicing are of course welcome, but after all, they are few. Why should most mom-and-pop parts stores use the verification system established by the government? In that case, everything is under the control of the government, regardless of whether they sell fake parts. Profit space, how to "avoid tax" :)

In fact, there are many benefits of doing this. I don't have time to talk about it, but when there are still a lot of problems, talking about the benefits first is tantamount to fantasy. For example, German Volkswagen can control the circulation of accessories in its own 4S store system. The code of accessories in the system corresponds to each repair. Whether it is three guarantees or recalls, it can be done completely. In this case, what do you do? How about convincing Volkswagen to replace its existing coding rules with an external unified coding rule? Bosch, ZF, Mobil... Will these accessory giants be willing to use special coding rules in the Chinese market?

Of course, NB in ​​the Chinese market may require these multinational giants to compromise with us, but this should also be an alternative, such as using the EDI electronic data interchange system to act as a "translation" of the unified code of accessories and the original code of the manufacturer. The technology to solve the problem has long been available, but it seems that many people do not want this problem to be solved. At present, the application of EDI in the field of automobile circulation is basically zero, and electronic data interchange has just been introduced even in the OEM of its own brand. The market is still in the literacy stage. Many people are talking about post-market e-commerce and supply chain finance. To be honest, even EDI is not popular, not even GS1 standard. E-commerce can only be regarded as a concept, and it is reliable to earn some investors' money. , I have to hope that the colleagues of the maintenance industry association will do their best to promote the implementation of the unified coding standard for accessories. This is a good thing. I hope everyone will support the maintenance industry association to make this service bed!

(Editor in charge: Trina)